Privacy Policy
& Cookie Notice
Last Updated April 2026
This Privacy Policy describes how and why we might access, collect, store, use, and/or process your personal information when you visit yourstrulybff.com.
This policy is periodically updated as needed to best service our customers and to remain in compliance with applicable regulations.
Questions or concerns?
Reading this Privacy Policy will help you understand your privacy rights and choices. If you have any questions or concerns, please contact us at bff@yourstrulybff.com.
What information do we collect?
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Personal Information Provided by You. We collect personal information you voluntarily provide to us when you create an account, express interest in products and/or services, or contact us.
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The personal information that we collect depends on the context of your interactions with us and the features you choose to use.
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The personal information we may collect is as follows:
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email addresses
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phone numbers
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contact preferences
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names
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billing addresses
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debit and / or credit card numbers
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mailing addresses
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We do not collect sensitive information like racial and ethnic background, sexual orientation, religious beliefs, etc.
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If you choose to make purchases, we may collect data necessary to process your payment and deliver products and / or services with the collaboration of disclosed third parties.
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When creating an account with us, you may be provided with the option to register through one of your own existing social media accounts. If you choose to initiate your account this way, we may collect information from your social media account provider in order to create your account.
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All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes.
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Information Automatically Collected. We automatically collect certain information when you visit yourstrulybff.com; this information does not reveal your specific identity but may include device and usage information like your IP address, browser, device characteristics, operating system, language preferences, referring URLs, country, location, when and how you use our site, and other technical information. We also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice within this policy. This information is primarily needed to maintain the security and operation of our site and for our internal analytics and reporting.
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The information we automatically collect is as follows:
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Log and Usage Data - Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our site and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
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Device Data - We collect device data such as information about your computer, phone, tablet, or other devices you use to access our site. Depending on the device you use, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
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Location Data - We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access our site. You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your location setting on your device. Opting out will minimally impact user experience on the site.
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Google API. Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
Why do we collect your information?
We process your information for the following reasons depending on how. you interact with our site:
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To support creating, authenticating, and managing user accounts
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To deliver requested services to users
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To respond to user inquiries
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To fulfill and manage user orders
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To enable user-to-user communication
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To protect users.
What legalities do we uphold when collecting your information?
We only process your information when we believe it is necessary to do so to provide you with products and / or services, to enter or fulfill contractual obligations, to protect your rights, and/ or to fulfill legitimate business operations and interests.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your information. As such, we may rely on the following legal bases to process your information:
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Consent - We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time by contacting bff@yourstrulybff.com.
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Contract - We may process your information when we believe it is necessary to fulfill our contractual obligations to you, including providing our products and / or services or at your request.
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Legal Obligations - We may process your information where it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency or to exercise or defend our legal rights.
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Vital Interests - We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
If you are located in Canada, this section applies to you.
We may process your information if you have given us specific consent to use your information for a specific disclosed purpose; we may also process your information in situations where your permission can be inferred. You can withdraw your consent at any time by contacting bff@yourstrulybff.com.
In some rare cases, we may be legally permitted under applicable law to process your information without your consent; below is a list of examples:
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Authorized business transactions
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High user interest scenarios
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Fraud detection, prevention and investigations
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Insurance investigations
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Financial abuse investigations
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Breach of contract investigations
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Rules of the court relating to the production of records
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Journalism, art or literary purposes
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Publicly available information
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De-identified research and / or statistics projects subject to ethics oversight and confidentiality agreements.
When and with whom do we share your information?
We may need to share your information in the following situations:
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Order Fulfillment - The use of third-party vendors is disclosed at the point of sale when applicable. Only information necessary to process the specific order is shared with the third party vendors.
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User-to-User Communication - When you interact on our site in public areas, the information you provide publicly in your interactions will be available in those public areas. Moderators may remove posts of users due to safety concerns.
Do we use cookies and other tracking technologies?
Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features of our site.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our site.
Some online tracking technologies help us maintain the security of our site and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our site for analytics or to send abandoned shopping cart reminders (depending on your communication preferences).
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice below.
We may share your information with Google Analytics to track and analyze the use of our site. To opt out of being tracked by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
Cookie Notice
We use cookies to make yourstrulybff.com work properly, keep your account signed in and protected, remember your preferences and settings, understand how people use our website and products for improvements, measure and improve marketing and advertising effectiveness, provide support, troubleshoot issues, and assess overall performance.
Some cookies are necessary for yourstrulybff.com to work; others are optional and only active if you allow.
The Strictly Necessary Cookies related to the following below are required for yourstrulybff.com to function properly and cannot be cut off:
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security and fraud prevention
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logging in and account authentication
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load balancing and page delivery
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remembering cookie settings
The Preferences and Functionality Cookies related to the following below are optional, but in some cases may be treated as strictly necessary for yourstrulybff.com to function:
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remember your preferences
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avoid showing the same message repeatedly
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improve basic usability and functionality
The Analytics Cookies are optional and help us understand how people us yourstrulybff.com so we can improve. Analytic Cookies may be provided by us or third-party analytics providers.
Third-party service providers connected to our site may also use their own additional cookies to maximize their effectiveness. You can review their policies on their sites.
You can control your cookie preferences via the cookie banner on our website at any time using your browser settings. In your browser settings, you can delete cookies, block cookies, block third-party cookies, and set your browser to notify you before cookies are placed. Please note that if you block certain cookies this may affect your ability to functionally access yourstrulybff.com.
Some browsers also offer "Do Not Track" signals or Global Privacy Control settings. Not all websites respond to these signals in the same way, and we may not respond to them in all cases. Where required, we provide cookie choices through our cookie settings tool.
If you have any questions about the cookies we use, please contact us at bff@yourstrulybff.com.
How do we handle your social logins?
Our Services offer you the ability to register and log in using your third-party social media account details. Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on such a social media platform and choose to share with our site.
We will use the information we receive only for the purposes that are described in this Privacy Notice or that are otherwise made clear to you on our site. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.
How long do we keep your information?
We will only keep your information for as long as it is necessary for the purposes set out in this Privacy Notice unless a longer retention period is required by law. No purpose in this notice will require us to keep your information for longer than the period in which a user has an account with us.
When we have no ongoing business need to collect your information, we will either delete or anonymize your information; in instances where this is not possible, we will ensure that your information is secured until it can be deleted.
How do we keep your information safe?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our site is at your own risk. You should only access our site within a secure environment.
Do we collect information from minors?
We do not knowingly collect, solicit data from, or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction, nor do we knowingly sell such personal information. By using our site, you represent that you are at least 18 or the equivalent age as specified by law in your jurisdiction or that you are the parent or guardian of such a minor and consent to such minor dependent's use of our site.
If we learn that personal information from users less than 18 years of age or the equivalent age as specified by law in your jurisdiction has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18 or the equivalent age as specified by law in your jurisdiction, please contact us at bff@yourstrulybff.com.
What are your privacy rights?
Depending upon your state of residence or region, you have certain rights under applicable data protection laws; these rights may include the following:
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access to obtain a copy of your collected information and request rectification or erasure
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ability to restrict the collection of your information and not be subject to automated collection.
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data portability (if applicable)
If automated collections produce legal or similarly significant effects, we will inform you, explain the main factors, and offer a simple way to request human review.
In certain circumstances, you may also have the right to object the processing of your information. You can make such a request by contacting us at bff@yourstrulybff.com. We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA. or UK and you believe we are unlawfully processing your information, you also have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you make contact the Federal Data Protection and Information Commissioner.
As a reminder to all, you have the right to withdraw your consent to collect your information at any time. You can withdraw by contacting us at bff@yourstrulybff.com; you may also update your preferences where applicable (your device, your browser, your internet provider, etc.) and on our site. Please note that withdrawal will not affect lawful collection prior to the request or lawful processing on grounds other than consent.
You may unsubscribe from our promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us at bff@yourstrulybff.com. You will then be removed from marketing lists.
If you would to review or change the information in your account or terminate your account, you can login to your account settings and update your user account. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and / or comply with applicable legal requirements.
What controls do we have in place for do-not-track features?
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we can implement in the future, we will inform you about that practice in a revised version of this Privacy Notice.
California law requires us to let you know how we respond to web browser
DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
We recognize and honor Global Privacy Control (GPC) signals. When we detect a GPC signal from your browser, we will automatically apply your opt-out preference without requiring you to take any additional action. For more information about GPC and how to enable it, visit globalprivacycontrol.org.
Do United States residents have specific privacy rights?
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, and / or delete your information. You may also have the right to withdraw your consent to our processing of your information. These rights may be limited in some circumstances by applicable law.
We will use and retain collected information as needed and in accordance with applicable laws to service users as long as they have an account with us.
We do not and will not sell collected information.
You have rights under certain US state data protection laws; these rights are not absolute and may be declined in special cases permitted by law.
General rights include:
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Right to know that we're processing your information.
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Right to access your collected information.
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Right to correct inaccuracies in your information.
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Right to request deletion of your information.
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Right to obtain a copy of the personal data you shared with us.
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Right to non-discrimination for exercising your rights.
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Right to opt out of collecting your information if it is being used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.
Depending upon the. state where you live, you may also have the following rights:
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Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
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Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in California, Delaware, and Maryland)
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Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in Minnesota and Oregon)
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Right to obtain a list of third parties to which we have sold personal data (as permitted by applicable law, including the privacy law in Connecticut)
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Right to review, understand, question, and depending on where you live, correct how personal data has been profiled (as permitted by applicable law, including the privacy law in Connecticut and Minnesota)
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Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including the privacy law in California)
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Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including the privacy law in Florida)
To exercise your rights, you can contact us directly by submitting a Data Subject Access Request by emailing us at bff@yourstrulybff.com.
We will honor your opt-out preferences if you enact the Global Privacy Control (GPC) opt-out signal on your browser.
Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.
If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at bff@yourstrulybff.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
Do other regions have specific privacy rights?
You may have additional rights based on the country you reside in.
Australia and New Zealand
In Australia and New Zealand we collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020 (Privacy Act).
This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information.
If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to provide our services, in particular:
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offer you the products or services that you want
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respond to or help with your requests
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manage your account with us
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confirm your identity and protect your account
At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us at bff@yourstrulybff.com.
If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner and a breach of New Zealand's Privacy Principles to the Office of New Zealand Privacy Commissioner.
Republic of South Africa
In South Africa, at any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us at bff @yourstrulybff.com.
If you are unsatisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator, the details of which are:
The Information Regulator (South Africa)
General enquiries: enquiries@inforegulator.org.za
Complaints (complete POPIA/PAIA form 5): PAIAComplaints@inforegulator.org.za
How can you review, update, or delete the data we collect from you?
Based on the applicable laws of your country or state of residence in the
US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please submit a Data Subject Access Request by emailing us at bff@yourstrulybff.com.